Puma is launching eco-friendly packaging called The Clever Little Bag. It’s a reusable bag that completely eliminates the idea of selling (and keeping) shoes in boxes. Instead, they will come with a carton frame that can be assembled on the spot in a tissue bag that is reusable. This means a reduction of up to 65 percent in terms of paper (or 8,500 tons of paper), water and energy consumption, while also lowering Puma’s carbon footprint by more than a half.
(via Gizmodo)
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Posted on: Apr 13, 2010 in blog