Sedgwick & Cedar

This week, The Roots blessed us all by launching their 13^th studio album entitled “undun” featuring our Sedgwick & Cedar iconic shot Urban Playground on the album cover!   Now that’s what we call a damn good day at the office.

For S&C, The Roots and that raw shot represents who we are at our very core.  Our brand celebrates those kids, The Roots and ALL people that have made something amazing out of literally nothing!   At Sedgwick & Cedar, we will continue to pay homage to the pioneering spirit, creativity that has changed the world.  Our work is undun.

• Posted on: Dec 6, 2011

If you love either Music, NYC, or both, then you have to dig into a copy of Will Hermes’s, senior critic at Rolling Stone and an NPR reporter, new book “Love Goes To Buildings On Fire.”

Hermes chronicles the period as a historian, and tells the story of how just a few years in 1970’s New York saw the rise of genre-defining artists and movements that shaped a variety of musical worlds, their influence felt strongly today in every realm of popular culture.   It was the creative period that gave rise to the invention of Hip Hop, Salsa, Disco, and Punk during a time of chaos in the Big Apple (better known as the Rotten Apple in those days.) His journey encounters iconic names—Patti Smith, Ramones, Blondie, Bruce Springsteen—as well as more subterranean acts (at the time) that, he argues, were just as influential—Suicide, Television, and DJ  Kool Herc.

The hand-drawn cover is a fly collection of music icons including Africa Bambaataa and DJ Kool Herc in front of the birthplace of Hip Hop at 1520 Sedgwick Avenue!

• Posted on: Dec 1, 2011